We’re here to create the future alongside you.

Square 32 is a group of passionate educators and marketers who’ve come together with a powerful offering made exclusively for EdTech startups and education organizations.

Since 2010, we've helped leaders who are creating the future of education to break through the noise with go to market strategies and powerful campaigns. On the pulse of marketing for EdTech, Square 32 is ready to help you seize this moment and succeed.

Our Leadership Team

  • Jennifer Stringer

    Founder & CEO

    With over 18 years of experience as an Educator, Education Technology Director, and Education Marketer, Jennifer is passionate about sharing tools that provide meaningful and lasting learning experiences. She built Square 32 Consulting to help Edu/EdTech organizations understand and reach their target markets. Combining her education and marketing experience, she brings an agile, data driven approach that uncovers opportunities for growth and quickly capitalizes on them. She has deep ties within the education space including being an active member of the NYEdTech Meetup group and a mentor with StartEd Accelerator and others.

  • Ryan McLaughlin, MBA

    Director of Digital Marketing

    Ryan has built his career in the EdTech industry for the last 13 years, focusing primarily in the K-12 sector while also serving as an instructor in Higher Ed. Combining his B.S. in Computer Science and MBA, Ryan found his true passion in marketing technology and digital marketing. He is a Certified Digital Marketing Professional through the Digital Marketing Institute and a Professional Certified Marketer in Digital Marketing through the American Marketing Association. He brings to Square 32 an unmatched work ethic and ability to analyze marketing technology systems and digital marketing as a whole. He enjoys working with clients to build repeatable and sustainable lead generation processes and marketing campaigns that provide measurable improvements in top-line and bottom-line growth.

  • Esther Han, MBA

    Marketing Manager

    Esther has been a marketing professional for 8 years, with expertise in content marketing. Her experience in EdTech spans from primary to grad school, and she has personally worked as an SAT/ACT tutor and language teacher (ESL and Korean) for young children. With experience in both B2B and B2C marketing, Esther understands the different needs and strategies behind marketing to schools, families, and teachers.