Bringing the World to Classrooms
One Globe Kids is a collection of beautifully photographed, interactive stories by and for children around the globe.
Square 32 worked with the team to drive adoption in K-2 classrooms across the U.S. Our campaign strategy was to reach teachers through the influencers in their space and on the places they go online.
Paid social advertisements performed above industry averages. Our advertisements were viewed over 40,000 times, with 22% of those targeted visiting the website for the first time. The creative and copy resulted in increased conversions at a cost effective price, lower than industry averages. Our influencer campaign resulted in numerous posts from influencers reaching over 65,000 followers.
Our overall marketing campaign resulted in a 400% growth in One Globe Kids users.