A brand lives and dies by its reputation, which is why a lot of big brands work with marketing agencies. In a lot of ways, marketing agencies are in the business of persuasion. Meaning that they are the ones responsible for convincing your audience to listen to your message, consider your EdTech product, and take action. Marketing agencies are less about selling your EdTech tools and more about building brand awareness and providing value to the audiences that are important to you- educators, families and/or children. Without good marketing, there is absolutely no way for your brand and your audience to have a mutually beneficial relationship.
That is why it is extremely crucial for growing companies to tap into the expertise of a good marketing agency. A mutually beneficial relationship means not only a solid pipeline of prospects, but also a long future with loyal customers.
However, not all marketing agencies are up to the task. Some might not be a great fit for your brand and can actually do more damage when it comes to this important part of brand building. The good thing is that there are things that you can look for that can tell you whether a particular marketing agency is right for you.
What You Should Expect with your Marketing Agency
1. They understand your brand
There is no way around this – anyone that handles your marketing should have an intimate understanding of what your brand is all about. They should be able to think the way your brand thinks and speak the way your brand should speak. If you feel that your marketing agency is not representing your brand the right way, bring it to their attention sooner rather than later.
2. They are adaptable
Good marketing agencies should always have the ability to adapt to changes. From new media opportunities, to product updates, to new social media strategies - a great marketing agency knows how to keep learning and have various tactics depending on whatever the market’s climate throws at them.
But of course, always look at their results. Adaptability does not mean changing for the sake of change. Rather, the ability to adapt must coexist with continuous amazing results. So ask your marketing agency their full range of services and if they are fully equipped to handle the changing times.
3. Great Communicators
As stated above, good marketing agencies need to talk the way that your brand speaks. But it is also important, that they deliver the brand’s message as clear and as persuasive as they could. Top marketing firms are known to be great storytellers, and the narrative that they are creating is all about forging more and more trust between the brands and their audiences.
Look at your marketing agency whether they still shine despite difficult times. Do they still convey discipline and grace under pressure situations? If they are, then they could be a keeper.
4. Gives Extra Value
Does your agency give you more value than you anticipated? Great marketing agencies should give their clients unique insights, exciting new methods, and results beyond what was expected from them. This means these marketing agencies just have the right amount of passion for your brand that they go above and beyond with their service.
Build a Lasting Relationship!
A thriving brand feeds off great marketing, that is why you should look for a good marketing agency if you want your brand to stand the test of time. The good thing is that there are obvious signs that a marketing agency is a great fit for your business. Just look into those signs and you may well be on your way to forging fantastic relationships with your audiences.